Senior Marketing Analyst

Job Description: Digital Marketing Analyst

Location: US - 3 Days a week work from Office

Experience – 5+

Key Responsibilities:

Campaign Optimization:

 Analyze owned and paid media data to support the team in formulating

campaign optimization strategies.

 Utilize customer data from email, SMS, and customer databases to help draw

conclusions and make actionable recommendations to improve customer

lifetime value and company sales.

 Leverage existing media mix modeling and partnerships to understand the

relationship between our marketing inputs and outputs, and clearly

articulate opportunities and risks.

 Evaluate data to drive insights into conversion rates, customer acquisition,

and other key performance goals.

 Participate in the advancement of targeting techniques and strategies to

strengthen customer relationships.

 Actively contribute to marketing discussions to support hypothesis testing

including test design, implementation, and analysis.

Forecasting:

 Develop forecasting models to gauge growth trajectory, predict future

marketing outcomes, and avoid oversaturating channels (segmentation,

classification, propensity, LTV models).

 Demonstrate expertise in modeling with the ability to help establish

performance goals through historical analysis and communicated

assumptions.

Budget/Spend Allocation

 Leverage forecasting ability to assist the marketing team in allocating

marketing budget/spends wisely based on analytical insights.

 Identify growth opportunities and recommend strategic budget/spends

adjustments for optimal results to drive improved return on investment and

efficient customer acquisition costs.

Reporting and Visualization:

 Develop and maintain interactive reporting dashboards using existing

reporting tools and Excel to communicate performance updates on key

metrics and channels (i.e. paid, organic, and owned).

 Collaborate with the team to understand reporting requirements and ensure

the delivery of actionable insights.

 Track and report customer segment performance.

Day to Day:

 Collaborate with the team exploring, discussing, and ideating on results to identify forward-looking risks and opportunities.

 Provide competitive information with insight as needed.

 Offer ad-hoc analysis to help cross-functional teams better understand

product trends by customer segment and the role of each product category in the customer journey supporting the identification of growth opportunities

such as cross-selling, up-selling, and product gaps.

Qualifications:

 Proficiency in SQL & working with databases

 Proficiency in CRM tools, such as Salesforce

 Proficiency with Data visualization tools (ex: Tableau)

 Proficiency in Web analytics & working with Google Analytics