Marketing Insights Analyst (Power BI/Pitch Decks/Collateral/Microsites)

Onsite
About this Role

The primary focus of the Marketing Analyst is to work with the Digital Solutions team to build, maintain, and enhance the Competitive Intelligence, Business Development, and Downstream Marketing capabilities within the team.

MARKET AND COMPETITIVE INTELLIGENCE

Perform assessments of competitive landscape and specific competitors to illustrate strategic moves, dynamics, and trends and monitor competitor activities, analyze market share, and identify areas for differentiation using primary and secondary research, and publicly available data sources including investor portals, analyst briefings, marketing media, trade shows/congresses, syndicated data etc.
Distill complex structured and unstructured competitive intelligence into real-time insights for communication via newsletters, presentations, and ad hoc and regular reports to support stakeholders and leadership in making strategic decisions.
Development and maintenance of a competitive intelligence program and portal.
Promote knowledge sharing and best practices within the team and across the organization.
Conduct ad hoc analysis to address key business questions; leverage data driven insights to make recommendations to stakeholders and leadership.
Define key performance indicators (KPIs) and establish metrics to measure the effectiveness of the competitive intelligence program.

BUSINESS DEVELOPMENT & STRATEGY

Support research and assessments of potential business opportunities by profiling companies and reviewing market trends.
Provide detailed reports that highlight key insights and strategic recommendations.
Gather and analyze data to contribute to the creation of business cases for new initiatives. Collaborate with cross-functional teams to ensure comprehensive and accurate input for decision-making processes.
Provide tactical and structural support to a project portfolio process focused on a prioritized project pipeline.
Ensure new requests and projects from cross divisional partners are properly documented and promptly reviewed to ensure the portfolio is properly maintained and updated.

DOWNSTREAM MARKETING

Coordinate and collaborate with cross-functional teams, including sales, marketing, and product management, to ensure alignment of market strategies with overall business goals.
Create compelling content for various channels, including websites, collateral, and customer communications. Ensure all materials align with brand guidelines and effectively communicate key messages to target audiences.
Enhance and maintain sales enablement resources: Collaborate with sales teams to develop tools and resources that support the sales process, such as presentations, case studies, and product sheets. Regularly update and optimize these resources based on feedback and performance metrics.
Track and evaluate key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Provide actionable insights and recommendations to improve campaign performance and achieve business objectives.

Required Qualifications

Bachelor’s degree in business, marketing, data management, related field, or relevant work experience.
Prefer 5+ years’ experience in a marketing or marketing analyst role.
Comfortable with financial statements, market research and dissecting earnings reports.
Prefer experience developing and launching sales enablement resources including pitch decks, collateral, microsites, and overall MARCOM support.
Skilled at evaluating business needs and synthesizing data into actionable insights.
Prefer advanced skills in base business tools (Excel/PowerPoint); Experience in Salesforce, Power BI, and/or Tableau for access to and analysis of data.
Demonstrate strong analytical, verbal, and written communication skills including insights results storytelling.
Ability to effectively prioritize projects that align with corporate priorities.
Strategic, integrative, and analytical thinking.
Travel: 0%

Job Type: Contract
Pay: $65.00 - $68.00 per hour
Expected hours: 40 per week
Benefits:

Health insurance

Schedule:

8 hour shift
Day shift
Monday to Friday

Education:

Bachelor's (Preferred)

Experience:

pitch decks, collateral, microsites, and overall MARCOM: 5 years (Preferred)
Power BI, and/or Tableau for access to and analysis of data.: 5 years (Preferred)
Create content for various channels, including websites: 5 years (Preferred)

Ability to Commute:

Sylmar, CA 91342 (Preferred)

Work Location: In person