Digital Analyst - Intermediate
Our client is seeking a dedicated and strategic Digital Analyst - Intermediate to join their team. This role is open to candidates who can work in a hybrid model, with three days per week in our client's Charlotte office.
As a Digital Analyst, you will be a part of the Enterprise Data Analytics & Insights organization, playing a crucial role in advancing customer 360 and end-to-end journey reporting. You will serve as a Product Owner for Client Digital Data Strategy and Adobe Customer Journey Analytics Platform, supporting the varying needs of business marketing stakeholders while ensuring cohesion with technology, marketing, Client Bank, and other key partners.
Key Responsibilities:
• Managing a robust product vision and roadmap, understanding user personas, stakeholder needs, and satisfaction for Digital Data/Adobe Customer Journey Analytics (CJA)
• Partnering with analytics teams and business to identify and design reporting solutions using multi-source data within CJA
• Liaising with the Marketing Analytics, Digital Analytics, Digital Analytics Tech, & Omnichannel Analytics teams to ensure smooth delivery of ongoing/customer level reporting, analytics, and insights
• Developing and implementing quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements
• Conducting office hours for the broader business and analytics community
• Owning the Adobe CJA request queue; managing what is in motion, planned for development, arbitration, and backlogged; delegating ownership of specific queue requests across marketing & technology teams
Qualifications:
• 5+ years in Marketing Analytics or Digital Analytics
• Bachelor's Degree or equivalent experience (5+ years) in digitally enabled businesses. MBA or graduate degree a plus
• Experience in financial services preferred
• Strong understanding and experience with implementation and usage of web analytics tools primarily Adobe Analytics, Adobe Customer Journey Analytics, Adobe Experience Platform, Salesforce Data Cloud, Pega
• Proficiency in SQL, SAS, R, Python, Excel, Alteryx, Hadoop, etc.
• Expert user of analytics data visualization tools such as Tableau or PowerBI
• Ability to work and thrive in a collaborative work environment as well as independently to drive results
• Demonstrated ability to influence change across a complex organization
Preferred:
• Experience with Customer Data Platforms and managing the transition to a post cookie world
• Agency and media/SEO experience
• Team lead in one of the functional areas in digital analytics
• Working knowledge of AWS with ability to query using SQL or PySpark
Please note that candidates must complete a background check & drug screen upon offer. We look forward to receiving your application.
Once you apply for this position, you may receive a phone call, SMS or email from our Virtual Recruiter, Alex, to conduct an initial interview.
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $23 - $53 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.
