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Customer Data Platform
Channel Integration: Design and Develop integrations with all inbound and outbound approved channels.
Data Integration: Design and implement data ingestion pipelines to collect customer data from various sources (e.g., Digital, Assisted, Retail channels) realtime along with transactional and offline batch data. This includes defining a unified data model, data mapping, transformation rules, and data quality checks.
Data Storage: Design and implement a scalable and secure data storage solution for the unified customer profiles working in partnership with cross functional Team.
Real-time Processing: Design and implement a real-time data processing in GCP to enable immediate access to customer data for personalization. This includes data stream processing, harmonizing real time and batch data to create a unified customer data profile. Develop and implement the data ingestion pipelines, including data extraction, transformation, and loading (ETL) processes.