Campaign Analytics Manager
What are we looking for in our Campaign Analytics Manager?
Russell Tobin & Associates is currently seeking a Campaign Analytics Manager to work for one of our top global tech clients! The Campaign Analytics Manager plays a pivotal role in understanding the impact of YouTube’s marketing on its business objectives - with a focus on YouTube Music Premium Marketing.
Pay: $75-$83/hr. depending on experience
Location: Playa Vista, CA (Hybrid)
Schedule: M-F 8a-5p
Responsibilities
• Frame and translate business questions into appropriate measurement plans that will inform strategic and tactical business decisions for go-to-market planning
• Recommend and develop methodologies for measurement
• Execute measurement approaches, analyses, and experiments that explain the incremental impact of marketing on core success metrics and KPIs and inform business decisions
• Effectively communicate results and related findings to stakeholders by preparing presentations and identifying key takeaways
• Program manage analytics projects for YouTube Music Premium marketing
Requirements:
• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 6 years of experience in marketing analytics and campaign measurement methodologies, including hands-on experience designing, scoping, executing and delivering marketing campaign effectiveness measurement on business outcomes
• 6 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations
• Experience working on a cross-functional team, managing projects with multiple stakeholders and priorities.
• Prior marketing insights experience working in CPG, tech, retail, TV, media, music, subscription services
• Understanding of advanced analytics methods: matched market tests, marketing mix modeling
• Experience in statistical software R, SPSS, Python or similar, SQL, Google Analytics
• Experience building user-facing data dashboards
Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
What are we looking for in our Campaign Analytics Manager?
Russell Tobin & Associates is currently seeking a Campaign Analytics Manager to work for one of our top global tech clients! The Campaign Analytics Manager plays a pivotal role in understanding the impact of YouTube’s marketing on its business objectives - with a focus on YouTube Music Premium Marketing.
Pay: $75-$83/hr. depending on experience
Location: Playa Vista, CA (Hybrid)
Schedule: M-F 8a-5p
Responsibilities
• Frame and translate business questions into appropriate measurement plans that will inform strategic and tactical business decisions for go-to-market planning
• Recommend and develop methodologies for measurement
• Execute measurement approaches, analyses, and experiments that explain the incremental impact of marketing on core success metrics and KPIs and inform business decisions
• Effectively communicate results and related findings to stakeholders by preparing presentations and identifying key takeaways
• Program manage analytics projects for YouTube Music Premium marketing
Requirements:
• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 6 years of experience in marketing analytics and campaign measurement methodologies, including hands-on experience designing, scoping, executing and delivering marketing campaign effectiveness measurement on business outcomes
• 6 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations
• Experience working on a cross-functional team, managing projects with multiple stakeholders and priorities.
• Prior marketing insights experience working in CPG, tech, retail, TV, media, music, subscription services
• Understanding of advanced analytics methods: matched market tests, marketing mix modeling
• Experience in statistical software R, SPSS, Python or similar, SQL, Google Analytics
• Experience building user-facing data dashboards
Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
