Analytics Manager
Akkodis is seeking an Analytics Manager, this role is a Contract with a client in Playa Vista, Los Angeles (Hybrid). We’re ideally looking for an applicant with 6 years of experience in marketing analytics and campaign measurement methodologies.
Pay Range: $77-$80/hour; The rate may be negotiable based on experience, education, geographic location, and other factors.
Role Description (and additional job description)
• The Campaign Analytics Manager plays a pivotal role in understanding the impact of YouTube’s marketing on its business objectives - with a focus on YouTube Music Premium Marketing. The candidate must express passion for incremental marketing measurement.
• This role will be responsible for working with global methodologies, tools and vendors, managing all campaign and ongoing measurement strategies for a marketing function, and extracting actionable insights that will shape marketing and communications to better resonate with the YouTube’s audiences.
Responsibilities
• Frame and translate business questions into appropriate
• measurement plans that will inform strategic and tactical business decisions for go-to-market planning
• Recommend and develop methodologies for measurement
• Execute measurement approaches, analyses, and experiments that explain the incremental impact of marketing on core success metrics and KPIs and inform business decisions
• Effectively communicate results and related findings to stakeholders by preparing presentations and identifying key takeaways
• Program manage analytics projects for YouTube Music Premium marketing
Skill/Experience/Education
• Mandatory Bachelor’s degree in a research or quantitative field, or equivalent practical experience.
• 6 years of experience in marketing analytics and campaign measurement methodologies, including hands-on experience designing, scoping, executing and delivering marketing campaign effectiveness measurement on business outcomes
• 6 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations
• Experience working on a cross-functional team, managing projects with multiple stakeholders and priorities.
Required skills:
• Marketing Analytics
• Data Analysis
• Data Visualization
• Campaign Measurement
• Measurement and Attribution
• Communication
• DesiredPrior marketing insights experience working in CPG, tech, retail, TV, media, music, subscription services
• Understanding of advanced analytics methods: matched market tests, marketing mix modeling
• Experience in statistical software R, SPSS, Python or similar, SQL, Google Analytics
• Experience building user-facing data dashboards
Preferred skills:
• Consumer Research
• SQL
• R
• SPSS
• Python
• Dashboards
If you are interested in this role, then please APPLY NOW. For other opportunities available at Akkodis, or any questions, feel free to contact me.
Equal Opportunity Employer/Veterans/Disabled
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.
To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.akkodis.com/en/privacy-policy.
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
· The California Fair Chance Act
· Los Angeles City Fair Chance Ordinance
· Los Angeles County Fair Chance Ordinance for Employers
· San Francisco Fair Chance Ordinance
Akkodis is seeking an Analytics Manager, this role is a Contract with a client in Playa Vista, Los Angeles (Hybrid). We’re ideally looking for an applicant with 6 years of experience in marketing analytics and campaign measurement methodologies.
Pay Range: $77-$80/hour; The rate may be negotiable based on experience, education, geographic location, and other factors.
Role Description (and additional job description)
• The Campaign Analytics Manager plays a pivotal role in understanding the impact of YouTube’s marketing on its business objectives - with a focus on YouTube Music Premium Marketing. The candidate must express passion for incremental marketing measurement.
• This role will be responsible for working with global methodologies, tools and vendors, managing all campaign and ongoing measurement strategies for a marketing function, and extracting actionable insights that will shape marketing and communications to better resonate with the YouTube’s audiences.
Responsibilities
• Frame and translate business questions into appropriate
• measurement plans that will inform strategic and tactical business decisions for go-to-market planning
• Recommend and develop methodologies for measurement
• Execute measurement approaches, analyses, and experiments that explain the incremental impact of marketing on core success metrics and KPIs and inform business decisions
• Effectively communicate results and related findings to stakeholders by preparing presentations and identifying key takeaways
• Program manage analytics projects for YouTube Music Premium marketing
Skill/Experience/Education
• Mandatory Bachelor’s degree in a research or quantitative field, or equivalent practical experience.
• 6 years of experience in marketing analytics and campaign measurement methodologies, including hands-on experience designing, scoping, executing and delivering marketing campaign effectiveness measurement on business outcomes
• 6 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations
• Experience working on a cross-functional team, managing projects with multiple stakeholders and priorities.
Required skills:
• Marketing Analytics
• Data Analysis
• Data Visualization
• Campaign Measurement
• Measurement and Attribution
• Communication
• DesiredPrior marketing insights experience working in CPG, tech, retail, TV, media, music, subscription services
• Understanding of advanced analytics methods: matched market tests, marketing mix modeling
• Experience in statistical software R, SPSS, Python or similar, SQL, Google Analytics
• Experience building user-facing data dashboards
Preferred skills:
• Consumer Research
• SQL
• R
• SPSS
• Python
• Dashboards
If you are interested in this role, then please APPLY NOW. For other opportunities available at Akkodis, or any questions, feel free to contact me.
Equal Opportunity Employer/Veterans/Disabled
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.
To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.akkodis.com/en/privacy-policy.
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
· The California Fair Chance Act
· Los Angeles City Fair Chance Ordinance
· Los Angeles County Fair Chance Ordinance for Employers
· San Francisco Fair Chance Ordinance
