Senior Marketing Analyst

Senior Marketing Analyst

The Stoke Group

Location: Remote — United States

Role Type: Contractor/Freelance

Summary

We are master storytellers, boundless creatives, methodical strategists, and empathetic leaders. The Stoke Group works with brands at the forefront of shaping how the world engages with technology. Are you ready to elevate your career with a team that's shaping the future of digital storytelling?

The Senior Marketing Analyst Contractor will play a pivotal role in delivering actionable market analysis and customer insights, optimizing marketing strategies, and enhancing data-driven decision-making across teams. This flexible role is ideal for a skilled professional seeking dynamic and impactful work within a collaborative environment.

Please note that while this is a remote position, we are only considering candidates who live in the United States.

What you’ll do in this role

●     Works on client-facing projects, quickly analyzing client data to recommend strategies for success while communicating insights clearly.

●     Tracks, reports, and analyzes the performance of marketing campaigns, fulfilling ad-hoc analytic requests and automating regular reports, to improve efficiency.

●     Turns market and customer data into clear insights with examples to guide strategic decisions.

●     Develop and execute comprehensive social media campaigns across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase brand visibility, engagement, and conversion.

●     Manage paid social media campaigns (including Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) with a focus on driving high-quality leads and maximizing ROI.

●     Optimize budgets and bids across campaigns, ensuring effective allocation to achieve key performance indicators (KPIs).

●     Serves as the subject matter expert on customer and market data, collaborating with advertising, branding, and product development teams.

●     Leverages advanced analytical tools (SQL, Excel, Adobe Analytics) to interpret external and internal customer data, providing insights that enhance user experiences and marketing outcomes.

●     Evaluates customers’ online behaviors, identifying trends and opportunities to improve the digital experience and conversion rates.

●     Designs, executes, and analyzes A/B and multivariate tests to optimize marketing strategies, communicating results and actionable recommendations.

●     Prepares compelling presentations (e.g., PowerPoint decks) to share market and consumer insights with cross-functional teams, including marketing and sales departments.

Required qualifications:

●     Bachelor’s degree in a quantitative field (e.g., Marketing, Statistics, Economics, or related discipline).

●     5+ years of experience in marketing analytics, data analysis, or a similar role, with a focus on driving data-informed decisions.

●     Proficiency in advanced analytics and statistical methodologies, including A/B and multivariate testing, customer segmentation, digital attribution, and campaign performance assessment.

●     Experience in building and automating management-level reports.

●     Advanced skills in analytical tools such as SQL, Excel, and Microsoft Access.

●     Familiarity with web analytics and optimization tools, such as Adobe Analytics, Adobe Target, and Adobe Audience Manager.

●     Proficiency in data visualization platforms like Tableau or similar tools.

About The Stoke Group

The Stoke Group is a fully remote B2B content and digital marketing agency. We’re an agile, client-first agency built for the new world of digital experience. We’re proud to partner with global enterprise organizations such as Adobe, FranklinCovey, RingCentral, Splunk, and Zuora. Stoke brings together digital marketing, content strategy and development, creative design, live and digital events, video production, and performance analytics to deliver outstanding experiences — and optimize every success.

Equal Employment Opportunity Statement

The Stoke Group is an equal-opportunity employer. We are committed to fostering an inclusive and diverse workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other protected characteristic as defined by federal, state, or local laws. We encourage candidates of all backgrounds to apply