Marketing Insight Analyst

Your new company You will be working for an organisation which are London's Creative Catalysts for the arts, curiosity, and enterprise. They spark creative possibilities and transformation for artists, audiences, and communities - to inspire, connect and provoke debate. They are the place to be in this Destination City, where everyone is welcome. Their impact is felt far outside their walls and ripples beyond the experiences we offer - locally, nationally, and internationally. Your new role At the departmental level, the post holder will assist the Senior Marketing Manager in identifying trends and improving Key Performance Indicators. The post holder will collaborate in an agile manner with other teams to identify gaps in knowledge and their own initiatives for new reporting.Overall, the post holder will play a key role in shaping the general reporting and insight culture. Gather report requirements

Translate stakeholder needs into automated analysis and reports, using tools such as Power BI
Project manage analysis activity with a clear communication scheduleProvide business recommendations and next steps. Iterate as needs evolve.

Validate data / support data migration

Scope data warehouse content with our Head of Systems and data engineers
Thoroughly validate data against source systems, checking for anomalies Support data migration to a new CRM (Dotdigital)

Support our Customer Relationship Management strategy

Build Audience segments for marketing communications
Administer the sending schedule for marketing communications Create and manage automated email communications, for example, welcome, acquisition, engagement and renewal messages.

Visualise and tell a story with data:

Apply analytics techniques to uncover and visualise data trends
Find patterns and long-term trends
Communicate findings clearly to non-technical stakeholders
Automate analysis through Power BI dashboards and tools
Promote use of our business intelligence tools (database reports, dashboards, Google Analytics

Manage the marketing database:

Ensure GDPR compliance across all activities.
I worked with the Head of Business Systems and Data and Head of Customer Experience on a clean-up of the Barbican's database, along with the development of a follow-up plan in order to ensure that, once cleaned, it is kept clean.

What you'll need to succeed

Advanced knowledge: Microsoft Excel, data processing tools, MS Office (Outlook, Word, PowerPoint, Teams).
Data analysis: Understand and react to organisational data needs, develop reports.
Research translation: Create actionable visual reports, direct marketing principles (online/offline).
Communication skills: Excellent written and oral skills for complex data interpretation and presentation.
BI tools: Experience with Power BI, Google Data Studio, Tableau.
Data literacy: Create clear, understandable reports with graphs.
Organisation: Manage competing priorities, balance analysis requests with business objectives.
Systems knowledge: Box office systems, CRM databases, email marketing software.
Programming: Knowledge of SQL, R, Python.

What you'll get in return An opportunity to work in a high profile team for a prestigious London local authority with the aim of fuelling creative ambition. An excellent hybrid working scheme, with a real emphasis on employee wellbeing. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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