Marketing Data Analyst - Principal Data Analyst

Our well-known healthcare client is looking for a Marketing Data Analyst.

This Role Is
• Fully Remote
• 40 hours/week
• Starts as soon as the right candidate is found, and will last through 8/31/25, with potential to extend.

This is an exciting role for someone who is highly analytical, strategic, and data driven with their decision making. This role will leverage advanced analysis, machine learning, and statistical modeling to uncover customer insights, enhance segmentation and predict key behaviors to drive engagement and conversion.

Primary Responsibilities Of This Role
• Create predictive models and consumer segmentation models using demographic, psychographic, econometric, and statistical data to enable personalized modeling. The client has some existing models that need to be moved into a new environment and uploaded with a new 3rd party data source.
• The role will collaborate closely with marketing, product and data engineering to ensure data accuracy, design impactful experiments and develop models that inform targeting, personalization and campaign optimization. You will collaborate with marketing stakeholders to optimize campaigns, apply customer segmentation and drive personalized strategies
• Undertake rigorous data analysis to extract and distill key population insights that will be used for marketing, product and client relations.
• Work with imperfect data; navigate and analyze complex, incomplete and unreliable data sources, self serve analysis, audience segmentation and predictive modeling
• Investigate discrepancies in marketing data sets, troubleshoot anomalies, and collaborate with Data Engineers to improve data reliability and accessibility
• Identify trends in member behavior and engagement

The Ideal Candidate
• Problem-solving mindset; excited to work in a complex, messy data environment, solving ambiguous problems and translating analytics into actionable insights. Not taking no for an answer, and willing to find compromise and drive toward uncovering a solution.
• Ability to work in data bricks and experience at building Machine Learning (ML) models is required
• Bachelor's Degree is required
• Experience in data pipeline development
• Familiar with Cloud Services and working with data bricks
• Experience with programming language and proficiency in data pipeline development
• Knowledge of creating and maintaining data models that are tailored for marketing analytic use cases
• Proficiency in Python or SQL database querying experience and data manipulation/preparation

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

andrew.shores@jobalert.creativecircle.com
• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AS35-1841879 -- in the email subject line for your application to be considered.
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• Andrew Shores - Lead Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

This job was first posted by Creative Circle on 02/21/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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