Event Data Strategy and Reporting Manager - Event Analytics
Our Software client is looking for an Event Data Strategy and Reporting Manager to join their team for a 12 month freelance assignment, offering 40 hours/week. This is a hybrid role requiring 2-3 days/week onsite in Pleasanton, CA.
Summary: We are hiring an Event Data Strategy and Reporting Manager to help drive the success of our global corporate event portfolio. This role will focus on ensuring data quality and integrity across marketing technology stacks, leveraging event management platforms, and delivering actionable insights through effective data reporting and presentation.
The ideal candidate will bring a strong background in event management platforms, data accuracy, and reporting, along with a passion for optimizing processes and ensuring clean, reliable data flows between event CRM systems and internal tools. This role requires a detail-oriented professional with expertise in transforming complex data into insights presented in clear, consumable formats.
Key Responsibilities
• Event Data Quality and Hygiene: Ensure data accuracy by cross-checking information across martech stacks, including event management platforms, CRM systems, and internal tools. Manage account, contact, and lead data hygiene processes to ensure clean, consistent, and reliable data flow between systems. Identify and resolve data discrepancies, collaborating with internal stakeholders to improve data quality and consistency.
• Integration Management: Support the integration and functionality of event platforms by working closely with our vendor partners and aligning requirements to the greater workstream Ensure seamless data transfer to internal CRM systems; familiarity with Salesforce, Tableau and Marketo a plus. Optimize the use of event technologies to capture and analyze attendee data, ensuring alignment with broader marketing goals.
• Reporting and Insights: Develop and deliver regular reports on event performance and support standardization across the event portfolio. Translate data into meaningful insights and recommendations, tailoring presentations to stakeholders at various levels. Exercise storytelling by providing reporting that is visually compelling and easy to digest.
• Collaboration and Strategy Alignment: Partner with multiple cross functional teams such as Marketing Analytics, Business Intelligence and Sales Systems teams to align data strategies with broader marketing and business objectives. Support post-event reporting and analysis, ensuring performance reviews are backed by accurate and actionable data. Collaborate with the greater experience marketing team to support larger strategic initiatives such as goal setting, KPI evaluation and other strategic exercises.
Qualifications
• 8+ years of experience in events, with a strong background in event technology, data management, and reporting. Strategic experience is strongly preferred.
• Strong experience working with event management tools and CRM platforms.
• An understanding of supporting enterprise data hygiene processes and ensuring the integrity of lead, contact, and account data.
• Proficiency with data visualization and reporting tools like Tableau, with experience creating impactful presentations for stakeholders.
• Strong attention to detail and a proactive approach to identifying and resolving data discrepancies.
• Strong communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
• Experience collaborating with cross-functional teams and fostering strong partnerships.
• Passion for leveraging data to drive decision-making and improve event marketing ROI.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Email Your Resume In Word To
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
ashley.sella@jobalert.creativecircle.com
• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AS30-1847582 -- in the email subject line for your application to be considered.
•
•
• Ashley Sella - Senior Recruiter, National Delivery
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 04/03/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
,
Our Software client is looking for an Event Data Strategy and Reporting Manager to join their team for a 12 month freelance assignment, offering 40 hours/week. This is a hybrid role requiring 2-3 days/week onsite in Pleasanton, CA.
Summary: We are hiring an Event Data Strategy and Reporting Manager to help drive the success of our global corporate event portfolio. This role will focus on ensuring data quality and integrity across marketing technology stacks, leveraging event management platforms, and delivering actionable insights through effective data reporting and presentation.
The ideal candidate will bring a strong background in event management platforms, data accuracy, and reporting, along with a passion for optimizing processes and ensuring clean, reliable data flows between event CRM systems and internal tools. This role requires a detail-oriented professional with expertise in transforming complex data into insights presented in clear, consumable formats.
Key Responsibilities
• Event Data Quality and Hygiene: Ensure data accuracy by cross-checking information across martech stacks, including event management platforms, CRM systems, and internal tools. Manage account, contact, and lead data hygiene processes to ensure clean, consistent, and reliable data flow between systems. Identify and resolve data discrepancies, collaborating with internal stakeholders to improve data quality and consistency.
• Integration Management: Support the integration and functionality of event platforms by working closely with our vendor partners and aligning requirements to the greater workstream Ensure seamless data transfer to internal CRM systems; familiarity with Salesforce, Tableau and Marketo a plus. Optimize the use of event technologies to capture and analyze attendee data, ensuring alignment with broader marketing goals.
• Reporting and Insights: Develop and deliver regular reports on event performance and support standardization across the event portfolio. Translate data into meaningful insights and recommendations, tailoring presentations to stakeholders at various levels. Exercise storytelling by providing reporting that is visually compelling and easy to digest.
• Collaboration and Strategy Alignment: Partner with multiple cross functional teams such as Marketing Analytics, Business Intelligence and Sales Systems teams to align data strategies with broader marketing and business objectives. Support post-event reporting and analysis, ensuring performance reviews are backed by accurate and actionable data. Collaborate with the greater experience marketing team to support larger strategic initiatives such as goal setting, KPI evaluation and other strategic exercises.
Qualifications
• 8+ years of experience in events, with a strong background in event technology, data management, and reporting. Strategic experience is strongly preferred.
• Strong experience working with event management tools and CRM platforms.
• An understanding of supporting enterprise data hygiene processes and ensuring the integrity of lead, contact, and account data.
• Proficiency with data visualization and reporting tools like Tableau, with experience creating impactful presentations for stakeholders.
• Strong attention to detail and a proactive approach to identifying and resolving data discrepancies.
• Strong communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
• Experience collaborating with cross-functional teams and fostering strong partnerships.
• Passion for leveraging data to drive decision-making and improve event marketing ROI.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Email Your Resume In Word To
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
ashley.sella@jobalert.creativecircle.com
• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AS30-1847582 -- in the email subject line for your application to be considered.
•
•
• Ashley Sella - Senior Recruiter, National Delivery
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 04/03/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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