Digital Analytics Analyst
Job Description
The Digital Analytics Analyst will collaborate with O3 project teams to drive the digital analytics and metrics function. This role curates, cleanses, and enriches data from various digital sources—integrating external financial and third-party data when needed—and transforms it into actionable insights. These insights are shared via intuitive dashboards and reports with senior and C-suite stakeholders to drive data-based decisions, trend analysis, and business performance.
Additionally, the Digital Analytics Analyst establishes best practices for analytics tag schemas, data cleansing, and audit processes while guiding stakeholders through KPI discovery to ensure metrics are impactful, clearly defined, and aligned with business priorities. The role involves analyzing the entire digital ecosystem and diving deep into its components to identify success factors and opportunities for improvement.
• To Note: This is an ongoing contract role approved for 15-20 hours per week. Potential for hours to increase based on project / client demand.
• Responsibilities:
• Data Strategy & Visualization:
•
• Collaborate with internal teams to develop digital metrics, reports, and dashboards that support strategic decision-making.
• Build, test, and manage user-friendly dashboards that highlight trends, success factors, and areas for improvement.
• Analytical Insights:
•
• Generate key insights on digital platform usage and provide data-driven recommendations.
• Compile, cleanse, and analyze data from internal and external sources, uncovering both known and emerging trends.
• Perform ad-hoc analyses to address specific business questions with replicable and defensible findings.
• Best Practices & Stakeholder Engagement:
•
• Define and enforce best practices for analytics tag schemas and data audit processes.
• Lead KPI discovery exercises to ensure metrics are aligned with business priorities.
• Serve as the subject matter expert on metrics and data sources, integrating data across marketing, sales, financial, and product systems.
• Facilitate discussions among diverse stakeholders to build trust and ensure clarity in the analytics approach.
Requirements:
• 5+ years in data visualization, including dashboard design and reporting.
• 3+ years experience with DOMO, Tableau, or similar tools.
• 3+ years using Google Analytics and Google Tag Manager, with at least 1+ year on Google Analytics 4.
• Advanced skills in Excel, PowerPoint, and Word.
• Hands-on experience with tagging tools (Google Analytics, Adobe Analytics, GTM, Tealium, Segment).
• Experience with data analysis tools (SQL, Python, VBA, Datorama, SPSS, or similar) is a plus.
• Strong communication skills with the ability to simplify complex insights.
• Proven success collaborating with senior stakeholders and managing multiple projects in agile environments.
• Familiarity with Salesforce Marketing Cloud, Einstein, Qualtrics is a plus.
• Strong project management and organizational skills.
Job Description
The Digital Analytics Analyst will collaborate with O3 project teams to drive the digital analytics and metrics function. This role curates, cleanses, and enriches data from various digital sources—integrating external financial and third-party data when needed—and transforms it into actionable insights. These insights are shared via intuitive dashboards and reports with senior and C-suite stakeholders to drive data-based decisions, trend analysis, and business performance.
Additionally, the Digital Analytics Analyst establishes best practices for analytics tag schemas, data cleansing, and audit processes while guiding stakeholders through KPI discovery to ensure metrics are impactful, clearly defined, and aligned with business priorities. The role involves analyzing the entire digital ecosystem and diving deep into its components to identify success factors and opportunities for improvement.
• To Note: This is an ongoing contract role approved for 15-20 hours per week. Potential for hours to increase based on project / client demand.
• Responsibilities:
• Data Strategy & Visualization:
•
• Collaborate with internal teams to develop digital metrics, reports, and dashboards that support strategic decision-making.
• Build, test, and manage user-friendly dashboards that highlight trends, success factors, and areas for improvement.
• Analytical Insights:
•
• Generate key insights on digital platform usage and provide data-driven recommendations.
• Compile, cleanse, and analyze data from internal and external sources, uncovering both known and emerging trends.
• Perform ad-hoc analyses to address specific business questions with replicable and defensible findings.
• Best Practices & Stakeholder Engagement:
•
• Define and enforce best practices for analytics tag schemas and data audit processes.
• Lead KPI discovery exercises to ensure metrics are aligned with business priorities.
• Serve as the subject matter expert on metrics and data sources, integrating data across marketing, sales, financial, and product systems.
• Facilitate discussions among diverse stakeholders to build trust and ensure clarity in the analytics approach.
Requirements:
• 5+ years in data visualization, including dashboard design and reporting.
• 3+ years experience with DOMO, Tableau, or similar tools.
• 3+ years using Google Analytics and Google Tag Manager, with at least 1+ year on Google Analytics 4.
• Advanced skills in Excel, PowerPoint, and Word.
• Hands-on experience with tagging tools (Google Analytics, Adobe Analytics, GTM, Tealium, Segment).
• Experience with data analysis tools (SQL, Python, VBA, Datorama, SPSS, or similar) is a plus.
• Strong communication skills with the ability to simplify complex insights.
• Proven success collaborating with senior stakeholders and managing multiple projects in agile environments.
• Familiarity with Salesforce Marketing Cloud, Einstein, Qualtrics is a plus.
• Strong project management and organizational skills.
