Data Scientist

Job Title: Lead Analyst

Location-Type: Remote

Start Date Is: ASAP

Duration: Contract-to-hire

The Lead Analyst will play an important role in our US-based attribution modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test and control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on keyboard building and revise code and inspire creativity.

You Have:
• Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for advanced degree).
• 2+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
• Experience working with and measuring TV, digital media, and CRM data
• Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.) Advanced modeling skills with Python and R
• Cloud environment experience, especially GCP and AWS
• Experience working with platforms like Databricks a plus
• Data visualization experience with tools like Tableau or Power BI a plus
• An understanding of marketing goals and how different media channels support these goals
• Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client teams
• Experience with collaboration with teammates, especially global teams, to share insights and techniques