Customer Insights Analyst
Job Title: Insights Analyst
Location-Type: 100% Remote working EST/CST hours
Start Date Is: Mid March 3/17
Duration: Contract-to-hire
Compensation Range: Up to $81,000
Job Description:
We are looking for an Insights Analyst to oversee data-driven analysis and analytics projects aimed at driving the company's clients' media and business outcomes.
Day to day:
• Handling 3 accounts/lines of business
• Work with performance data via media platforms (e.g., Google, Meta), analytics systems (e.g., GA, Adobe), and especially advanced measurement tools/methodologies (e.g., MMM, incrementality testing) to deliver insights that optimize our clients' media investment allocations
• Be an expert on analytics tools and offerings including keeping up to date with industry trends, services, and technologies
• Accountable for building, maintaining, enhancing client analytics POC/team relationship(s) and executing best practices to define optimal ways of working.
Requirements
• 4-5+ YOE in digital marketing analytics
• Agency experience
• Client facing experience (ability to juggle 3-4 accounts)
• Experience in helping define/strategize around the multimedia customer
• Analytics experience
• MMM experience – don't need to build, more so Project Manage large agency or long term analysis or Incrementality testing
• Google Analytics (most important), Google Ads, Meta Business Manager, Excel, SQL , Tableau/PowerBI/Datorama – general Knowledge preferred, Forecasting / Regression experience
• Team Structure: will be with Client Partner + Channel Team leads (8-10 main stakeholders) (5 client contacts)
• Must have expert knowledge of media and all digital channels: how channels function and how they work together, metrics that matter, common terminology, etc. (SEM, SEO, Social, OTT, etc.) and expertise across various verticals (DTC Retail, Client, B2B, etc.) and conversion types (e-commerce, lead gen, in-store purchases)
• In-depth understanding of incrementality testing outputs to inform MMM models, create media recommendations, and inform clients' experimentation roadmap.
