Customer Insight Analyst - FTC

CUSTOMER INSIGHT ANALYST

Salary: To £44,000 dependent upon skills and experience

Fixed Term Contract until 5th December 2025

Hybrid working (office based in Birmingham) – Currently 1-2 days in the office per week

Closing Date: 28th February 2025

As a proud mutual since 1841, Wesleyan is committed to creating brighter financial futures for our customers and members. We specialise in providing financial services to some of the nation’s most trusted professions: GPs, hospital doctors, dentists, and teachers.

To find out more about what we do, visit our website: https://www.wesleyan.co.uk/about

We are proud supporters of the ABI Making Flexible Work campaign which means we are open to discuss flexible working, job shares and part time options.

Your role:

Wesleyan is a specialist financial mutual with a long history and a clear purpose to create brighter financial futures for our trusted professional customers – doctors, dentists, and teachers. We have exciting and ambitious plans to grow our business to deliver even better outcomes for our customers and our people.

Due to an internal promotion we are now seeking a Data Insight Analyst to join our Customer Insights team. We operate a hybrid working model, so you will split your time between the office and home.

This role is key to achieving success within our Data Exploration pillar of our Data Strategy which has a primary objective of turning good data and analysis into action that rewards our members, customers and make certain the future of our society. You will be working collaboratively with all the teams across our Data Centre of Excellence.

What you'll be doing:
• You will be efficient in data selections delivering campaign requests from the Marketing team as well as other departments. You will use business intelligence to optimise selections to drive the best results for the customer and Wesleyan.
• Marketing will rely on you to measure, centralise and report on the valuable insights which will enable them to deliver campaign-level performance insights and recommendations for optimisation.
• You will support a focus on data quality, taking responsibility to ensure refreshes of the data warehouse are correct, highlighting any data issues and overseeing remedial fixes
• Carry out UAT to ensure the data warehouse is performing as expected
• Apply problem solving skills and detailed root cause analysis techniques to provide true recurrence prevention
• Pack and present a story to stakeholders to generate buy-in and engagement using Power Bi
• Establish strong working partnerships with team members from Marketing, Finance, Customer Experience, Data Engineering and other stakeholders

What we're looking for:
• You are experienced in utilising marketing measurement methods, including A/B testing. You’ll be able to build and maintain automated processes to facilitate the production of visually engaging self-serve dashboards
• You’ll be passionate for all things data, including trends and developments, and it goes without saying that you need to be numerate and will love interrogating data
• You have delivered insights into complex data sets, data related projects and solutions
• You understand management information, can interpret results and carry out the analysis of supporting data to give insight and make recommendations.
• You enjoy problem solving issues within complex data sets to enable meaningful visualisation of the insight.
• Communication is key. You need to have great stakeholder management to understand how best you can support them and create multiple visualisations of their data
• And finally, you can’t support our business with great insights unless you have a strong working knowledge of Excel, Power BI and ideally SQL.

This is a role that you can really put your own stamp on. We are looking for someone with determination to make a positive change to continue to build an inclusive and diverse organisation. If this resonates with you then we can’t wait to hear from you!

Benefits:
• Annual Performance based Bonus – based on a mixture of company and personal performance
• 28 days annual leave (plus 1 additional “culture day” & bank holidays) – increases to 30 days with 5 years’ service
• Company pension scheme - matched plus 2% (up to 10%)
• Free secure underground Birmingham city centre parking (available on weekends for personal use – subject to availability)
• Cashback and discounts on major brands in retail, leisure, health, and wellbeing
• Enhanced maternity & paternity pay
• 2 volunteering days per year

To find out more about some of the great benefits Wesleyan offer, visit our careers page: https://careers.wesleyan.co.uk/applicantPortal/rewards

What to know before applying:

Equal Opportunities: Wesleyan are an equal opportunities employer. We know the best teams are made up of inclusive groups of diverse people where everyone’s contribution counts, and we believe everyone has the right to proudly be themselves. We’re building a culture where difference is actively encouraged and simply recruit the best people for the job irrespective of lifestyle, life history and life choices.

Reasonable Adjustments: We understand that there are a wide range of reasons that you may require reasonable adjustments to the recruitment process- please let us know in your application how we can best support you.

VISA Sponsorship: We are unable to provide VISA sponsorship, and therefore cannot employ anyone who does not have the legal right to live and work in the UK – within our recruitment process you will be asked to provide evidence of your Right to Work.

Advert Closing: We typically advertise for two weeks, though we reserve the right to close adverts early if we receive a high volume of applications; we would therefore recommend an early application if you’d like to be considered for our opportunities.

Regulatory Requirements: Please note this is role is subject to regulatory requirements. As a financial services organisation we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect the Wesleyan Group and our customers. Relevant checks and assessments will be carried out during the recruitment process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR) or the Insurance Distribution Directive Please note a criminal record check and credit check will apply and this role is also subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy).