Business Analyst
Job Title: Business Operations Specialist
Key Responsibilities/Requirements:
• Run and improve regularly scheduled & ad hoc web analytics reports that contribute to impactful analysis and actionable insights.
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX & web performance metrics.
• Work on improving Customer experience Journey by analyzing Customer Pathing, Page depth, behavioral analysis, Customer segmentation.
• Collaborate with Business function, Category, Product, Marketing, Merch & UX teams to create and deliver analytics Reporting and Insights.
• Utilize SQL to perform data analysis to extract valuable insights from large data sets like Click stream, transactional data.
• Develop effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel.
• Ensure data quality and integrity for key functions like internal mapping tables, product hierarchy, Dates, Site taxonomy, and Adobe classifications.
• Design, coordinate execution, and analyze experiments across digital channels (web, mobile & app).
• Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
• Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
• Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
• Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
• Generate insights for weekly business performance review.
• Stay abreast of the latest trends and best practices in A/B testing, digital analytics, and user experience.
Background & Competencies Required:
• 8+ years of related experience in one or more of the functional areas: Business analytics, eCommerce, or Web analytics roles.
• Demonstrate strong technical expertise in Tableau/SQL and well-versed with Adobe analytics.
• Master’s degree in Business, Data Science, or a related field.
• 4+ years’ experience in eCommerce or consumer electronics industry or management consulting.
• Proficient in managing enterprise-class web analytics platforms (e.g., Adobe Analytics/Omniture, DXA) expertise with Client to Web SDK migration highly valuable.
• Proficiency developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings.
• Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
• Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel, Tableau preferred.
• Prior experience leading small teams with the ability to engage and develop talent.
• Exceptional communication skills with the ability to collaborate and build effective partnerships at all levels of the organization.
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach.
• Ability to operate seamlessly in a matrix organization and manage stakeholders across multiple lines of businesses.
Job Title: Business Operations Specialist
Key Responsibilities/Requirements:
• Run and improve regularly scheduled & ad hoc web analytics reports that contribute to impactful analysis and actionable insights.
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX & web performance metrics.
• Work on improving Customer experience Journey by analyzing Customer Pathing, Page depth, behavioral analysis, Customer segmentation.
• Collaborate with Business function, Category, Product, Marketing, Merch & UX teams to create and deliver analytics Reporting and Insights.
• Utilize SQL to perform data analysis to extract valuable insights from large data sets like Click stream, transactional data.
• Develop effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel.
• Ensure data quality and integrity for key functions like internal mapping tables, product hierarchy, Dates, Site taxonomy, and Adobe classifications.
• Design, coordinate execution, and analyze experiments across digital channels (web, mobile & app).
• Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
• Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
• Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
• Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
• Generate insights for weekly business performance review.
• Stay abreast of the latest trends and best practices in A/B testing, digital analytics, and user experience.
Background & Competencies Required:
• 8+ years of related experience in one or more of the functional areas: Business analytics, eCommerce, or Web analytics roles.
• Demonstrate strong technical expertise in Tableau/SQL and well-versed with Adobe analytics.
• Master’s degree in Business, Data Science, or a related field.
• 4+ years’ experience in eCommerce or consumer electronics industry or management consulting.
• Proficient in managing enterprise-class web analytics platforms (e.g., Adobe Analytics/Omniture, DXA) expertise with Client to Web SDK migration highly valuable.
• Proficiency developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings.
• Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
• Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel, Tableau preferred.
• Prior experience leading small teams with the ability to engage and develop talent.
• Exceptional communication skills with the ability to collaborate and build effective partnerships at all levels of the organization.
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach.
• Ability to operate seamlessly in a matrix organization and manage stakeholders across multiple lines of businesses.
