Senior Reporting Analyst
TMW
Role Description
After a really successful 2024 - we're really excited for 2025 we need a Senior Reporting Analyst to join our team on fixed term basis.
Primary responsibilities for this position include extracting, manipulating, and analysing data; building and updating existing dashboards on a weekly/monthly/quarterly basis, creation of presentation decks, quality checking other outputs and providing supporting documentation to all projects undertaken.
Working on a major email marketing client; reporting and analysis will be focused on CRM performance and optimisation.
You'll be the central point of contact for insight requests from the CRM team.
This role requires someone with strong reporting and analytical skills together with a first-hand understanding of its application to the business environment.
What You Will Do...
• Using a variety of data tools on a daily basis - Excel, PowerQuery, Adobe Analytics, Google Analytics, Tableau, PowerBI - to extract, manipulate and analyse client data
• Delivering weekly, monthly and quarterly dashboards and insight reports
• Facilitating the creation of new dashboards and reports as required
• Adhoc client campaign reporting
• CRM performance forecasting
• Applying basic statistical analysis and lateral thinking to provide insights and identify opportunities for the client
• Creating PowerPoint decks for presentation to the client
• QCing other analysts' work
• Providing supporting documentation to all projects undertaken
• Proactively supporting the simplification and standardisation of reporting processes to identify improvements to increase reporting capability and efficiency
• Identifying and implementing task automation and process improvements for the team that result in increased efficiency
Requirements
What you will need to succeed ...
This role requires someone with strong reporting and analytical skills together with a first-hand understanding of its application to the business environment.
Skills
Essential:
• Strong experience in a data analysis / database marketing environment
• Advanced experience of Excel including Power Pivot, complex formulae and automations
• Experienced in Tableau and Power BI
• Experience in using Adobe Analytics and Google Analytics for web reporting
• Extensive experience of creating and issuing reports for a variety of end-users
• Strong numeracy skills
• Working closely with data planners and CRM planners
• High level of attention to detail
• Clear & concise written communication skills
Desired:
• Experience in Database management and manipulation
• Interest in Direct Marketing/ Database Marketing
• Large database marketing reporting experience
Behaviours
• Process driven, well organised, deadline-focused and adept at prioritising workloads
• Confident in communicating complex information in simple terms to a wide range of colleagues
• Ability to work alone remotely to a high standard
• Combines analytical thought with creativity to excel at problem-solving
• Motivated to learn new skills and develop professionally
• Previous experience of working within a dynamic business environment on multiple tasks
• Uses initiative to identify issues and create solutions before problems become an issue
• Builds excellent rapport with non-technical colleagues and understands how granular reports fit in a wider business context
• Display high levels of self-awareness when interacting with colleagues and the ability to adapt individual approach to enhance relationships
Benefits
This is us...
The TMW story is born out of the many successes we've created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world.
We create ideas that move people.
We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.
TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.
What We Value...
Together, we put people first and believe our values make us who we are.
Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.
Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.
Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.
Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.
What We Give...
A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.
Here's a snapshot of just some of the benefits you can enjoy as part of the team.
• 25 days' holiday + Bank Holidays
• Christmas closure
• Volunteer day and Birthday Day off
• Contributory Pension Scheme
• Life Assurance
• Healthcare Cash Back Scheme
• Interest free travel season ticket loan, Cycle scheme
We have a calendar of social and charity events throughout the year, there's always something going on.
Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people - including you.
Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.
As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you're just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.
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