Digital Marketing Analyst

Job Title: Digital Marketing Analyst

Location: Remote in USA

Duration: 10 Months

Core Responsibilities:
• Data Expertise: Serve as the subject matter expert on data pipelines for marketing automation platforms (Cordial).
• Campaign Feasibility: Assess and support the feasibility of future email and push campaigns while troubleshooting any data issues.
• Data Strategy: Align data strategies with broader marketing technology goals to enhance email and push program effectiveness.
• Cross-Platform Collaboration: Work with Tealium CDP data owners to orchestrate customer journeys across email and push channels.
• Data Integrity: Partner with technology teams to identify and resolve data anomalies and implement new platform features.
• Campaign QA: Collaborate with marketing teams to ensure flawless execution of email and push campaigns.
• Skills & Experience:
• Experience:
• 6–9 years working with email and push automation platforms like Cordial, Iterable, Adobe Responsys, or Braze.
• 5–8 years in lifecycle marketing with expertise in data-focused marketing technology, ideally in retail.
• Strong understanding of CRM, identity resolution, and customer journey orchestration.

Technical Skills:
• Working knowledge of SQL is a must.
• Familiarity with CDPs such as Tealium or Segment is a plus.
• Specialized Knowledge:
• Deep understanding of data requirements for lifecycle marketing.
• Proficiency in managing and enhancing data pipelines across marketing platforms.