Customer Data Platform - Campaign Builder (Remote)

Customer Data Platform - Campaign Builder

Remote

Pay: $55-65/hr

Qualifications:
• Experience with marketing technology required, particular those used to create multi-channel marketing campaigns. This could include, but is not limited to, tools such as RedPoint RPI, Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo, and Cheetah Digital.
• Experience with a Customer Data Platform sought, but not necessarily required depending on other relevant experience. Redpoint Global's rgOne platform is particularly relevant, but any prior hands-on CDP experience is a big plus. Example of other CDP vendors where your experience is relevant includes, but is not limited to, Action IQ, Adobe Real-Time CDP, mParticle, Salesforce, Tealium, and Twilio Segment.
• Segmentation proficiency required.
• Experience in audience segmentation based on customer behavior, demographics, preferences, and other groupings.
• Journey orchestration experience required. Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc.
• Able to speak to how the marketing technologies you've used are able to power personalized experiences or where they've perhaps fallen short in doing so.
• Familiar, comfortable, and passionate about data, including:
• Familiarity with data mapping, transformation and ETL processes.
• Proficiency in SQL and AMPScript highly valued: you don't need to be able to write SQL from scratch, but you should be able to interpret statements to assist in troubleshooting.
• Experience with data governance principles will be highly valued.
• Understanding of database structures.
• Experience designing and configuring tests to measure incremental performance, as well as configuring metadata to enable their measurement.
• Comfortable in continuous conversation with your business partners to understand requirements and requirement changes, while also informing the business strategy based on what's possible in the CDP.